Okay, if you’re still here, you’re probably interested in blogging. It’s not a subject I broach often as this is not a blog about blogging, but I recently revamped my blogging course and want to tell you about it as some of you may be interested.
A few months ago, I dipped my toe back into the business side of the travel blogging community and was disappointed with what I saw. Instead of courses and conferences teaching business skills, community building, and creating quality, helpful content, it seemed to be mostly on how to get tourism boards to pay for your trip. It was less travel writing and more destination marketing.
Now, destinations need marketing, and if bloggers want to provide that, more power to them. That’s definitely one facet of the travel industry.
But if you want to create a sustainable business and be something more, it’s not a route you should take. It just keeps you on the hamster wheel beholden to someone else.
Travel is a trillion-dollar industry and people spend a lot of time looking for quality content and information to help them get to where they want to go. There are still ripe opportunities to create an online travel business, and want to share what I’ve learned in the past eight years to help you achieve success.
What I noticed at recent travel conferences and in so many “how to make money with your travel blog” posts is a lack of focus on real business practices. There’s little discussion about reader-centric content, newsletters, products people want, the importance of design, networking, and the other aspects of a business that make websites – no matter the niche – successful.
So instead of just doing an update of my book on running a successful blog, I decided to expand the book into a self-directed course.
Today, I’m announcing the release of my new course, The Business of Travel Blogging. This self-directed course is the culmination of years of testing, research, and feedback, and I think is the best travel-related blogging course out there. (And even if you aren’t a travel blogger, you’ll still find a lot of the content applicable. Most of my mentors are outside the travel industry, and solid business principles are universal.)
What You’ll Learn
- How to create a strong brand
- How to become a tech whiz and build a website with no experience or technical skills
- The secrets to understanding good website design
- How to maximize your Facebook, Pinterest, and Twitter presence and kill it on social media
- How to pitch the perfect guest post to larger blogs
- How to get traffic from other blogs
- How to create content people actual want to read
- How content goes viral on the Internet and how to make yours do the same
- How to get media attention and mentions in the press
- The key factors Google uses to determine your search rankings
- How to optimize your website for Search Engine Optimization (SEO)
- Why getting links matter and where to get them
- How to sell affiliate products
- How to create products people want
- How to avoid beginner mistakes
- How to effectively use a newsletter
And a whole lot more!!!
What’s Included
Here is what you get with the course:
22 Recommended Business Books — Reading is fundamental, and all the people who mentor me read profusely. This suggested reading list features 22 books I’ve read on business and business leaders that can help you grow your own website. Don’t reinvent the wheel. See what others have done before you and apply it to your site.
Seven expert interviews — In these 30-40-minute audio interviews, some of today’s leading bloggers and marketers share their opinions and expertise on writing, marketing, community building, and SEO. We talk to:
- Derek Halpern — Derek Halpern of Socialtriggers.com is a leading expert in Internet marketing. We sat down to talk about advanced techniques in gaining traffic and media attention, and how he built a 70,000-person list in 18 months.
- Rand Fishkin — Rand Fishkin is the founder of Moz.com, the best SEO website in the world, and an expert on search engine optimization. Rand tells us the secrets of ranking higher in searches, getting links, and a lot more.
- Pat Flynn — Pat Flynn of Smartpassiveincome.com discusses newsletter marketing and how to monetize your blog through affiliate marketing without being a spammer — and his journey to making over $50,000 a month doing so.
- Steve Kamb — The founder of NerdFitness.com talks about how he built a 25,000+-person forum community and a 250,000+-person mailing list through community building, contests, events, and encouraging members to interact with each other.
- Jodi Ettenberg — Jodi Ettenberg of LegalNomads.com and author of The Food Traveler’s Handbook talks about her journey into self-publishing and how to use your blog to get freelance writing gigs. She has been in The Daily Beast, and the New York Times, CNN, and the BBC.
- Geraldine DeRuiter — Gerladine DeRuiter runs Everywherist.com, voted one of the best blogs of 2012 by Time magazine, where this snarky, witty, and personal writer has a devoted following. Geraldine and I discussed finding your voice and writing better.
- Corbett Barr — Corbett Barr of Fizzle.co is a leading expert on building and marketing blogs. Corbett joined me for an exclusive interview to discuss how to avoid beginner pitfalls, build relationships, and grow your audience.
Four blogger case studies — What works? What doesn’t? How have others grown their travel blogs? I break down the inner workings of four successful travel bloggers that have found great success and dissect how they broke out from the crowd. The case studies revolve around Derek Baron from Wandering Earl, Dalene and Peter Heck from Hecktic Travels, Kiersten Rich from The Blonde Abroad, and Candace Rardon from The Great Affair.
Monthly video webinars — Each month, I’ll host a webinar where we will go into detail on sections of the book, answer questions, have guest lecturers, and go over website feedback. This ongoing aspect of the course will allow you be held accountable and encouraged to stick to your plan of blogging domination!
Free themes — Get any theme Woo Themes or Genesis to use on your website for FREE (an $80 value!)
I’ve seen too many travel bloggers go down the destination marketing route and finding themselves competing with thousands of other bloggers for little money, get discouraged, and give up. I want to help teach other travel bloggers the business skills needed to be heard above the crowd, create amazing content, and stand the test of time.
You can get the entire course for a one-time price of $199. If you really want to turn your blog into a business, the books, case studies, interviews, and monthly webinars will provide in-depth information and serve as ongoing resources for you to get advice from experts and feedback for your ideas.
GET STARTED TODAY!
30 Day Money Back Guarantee
Take the course, implement the tips, start building your site, ask me for help. If you still don’t like the book, I’ll give you a prompt and courteous refund within 30 days of purchase. I’m that confident that this book will help you succeed but if I can’t help you, I shouldn’t have your money.
Still unsure? Here are testimonials from previous students of mine:
If it wouldn’t have been for Matt, I would have started travel blogging in the completely wrong direction. From day one, Matt pointed me in the right direction. He not only equipped me with the tools to run a successful travel blog now, but also with the knowledge I will need in the future. Matt’s advice and guidance was invaluable and his program is a must for anyone serious about getting into blogging.” — Stephen
Matt’s strength lies in his attention to detail and helping you to create a focus for your blog. It’s something he cares about, and he’s good at getting you to care about it too. As someone with an existing blog, these have been invaluable lessons in moving my blog past just another website, and turned it into something that can grab people’s attention and build an audience.” — Andy
The course with Matt was invaluable. His knowledge and advice has helped set me in the right direction for success; a direction I was far from when I began the course. His one-on-one classes offer an amazing opportunity to learn from one of the best. Matt shared a lot of the good, bad and the ugly to help me improve my site’s design, content and SEO. If you’re trying to be a successful blogger, don’t pass this up.” — Elaine
This course is an investment in your blogging future. You’ll get feedback directly from me and be able to ask other top bloggers for advice. That kind of real business training is invaluable and not offered by other courses.
I’m not going to teach you how to make quick money with your blog, I’m going to teach you how to build something that will last.
I know spending money when you are just starting out is stressful, but if you are serious about making this a career, you have to invest in yourself.
And this course is an invest that I promise will pay for itself many times over.
The post The Business of Travel Blogging appeared first on Nomadic Matt's Travel Site.
July 09, 2015 at 01:52PM
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